UFI Central & South American Conference

and

UFI Event Directors Summit

1 - 3 December 2026

Join us now!

Bringing together organisers, venue operators, service providers, tourism boards and association leaders, this is where the region’s exhibition community meets its global peers. Join senior decision-makers from across Latin America and beyond to exchange insights, explore opportunities, and build the partnerships that drive real business.

Whether you’re looking to expand in the region, strengthen your network, or stay ahead of industry trends, this is where meaningful connections turn into action.

Brazil’s Market Power

4.5 million net square metres sold
140,000 exhibiting companies
11,000,000 visitors

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The 2026 UFI Central & South America Conference is proudly hosted by UBRAFE, the Brazilian Association of Exhibition and Events Industry, a key driver in strengthening and representing the Brazilian exhibitions sector.

The event will take place across two of São Paulo’s leading venues: Frei Caneca Convention Centre, known for its central location and versatility, and Expo Centre Norte, one of the country´s most established large-scale exhibition complexes. Together, these venues provide the ideal setting to connect and exchange ideas in a one-of-a-kind event.

As part of the night experience, attendees will be able to visit District Anhembi, a renovated state of the art venue, home to some of the largest shows in the country.

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Welcome to Latin America’s business capital and global creative hub. With over 130 museums, 110 arts venues, and more than 20,000 restaurants, São Paulo brings together gastronomy, creativity, and ideas in a unique way.

December marks the beginning of summer, with temperatures averaging 25–30°C. Start your day at a coffee shop along Avenida Paulista, cycle through Ibirapuera Park, visit the Museum of Modern Art of São Paulo (MAM), and end the day enjoying local cuisine at a traditional churrascaria. From samba rhythms to some of the best sushi you can get outside of Japan, this city offers something for everyone.

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UFI Event Directors Summit

For the first time in Latin America, the UFI Event Directors Summit will take place on December 3rd at Expo Center Norte, immediately after the UFI Central & South America Conference.

It is an exclusive one-day programme for a maximum of 30 exhibition/portfolio/event directors, which takes place free to attend for UFI CSA Conference delegates who qualify.

• Innovative programme consists of a mixture of interactive workshops, P2P learning, and experiential networking

• Gives event/portfolio directors access to a powerful network of international colleagues to explore future partnerships

• Delegates must be from exhibition organisers only (venue operators and service providers are not eligible).