About the event

The UFI Business Mission 2025 (open to all industry professionals, UFI Members or not) is designed to connect international organisers, venues, and suppliers with the growing exhibition industry in Latin America, offering a special focus on the opportunities in Bogota, Colombia thanks to our host Corferias.

Likewise, it aims to:

Position the destination (Bogota and Latin America) as a strategic hub for business development in the trade fair and events industry.
Enable high-value connections between local, regional, and international participants.
Expand business development opportunities for non-Latin American companies looking to grow in the region, as well as for Latin American companies seeking regional expansion.
Boost regional trade fair development.

Senior executives and key decision-makers in the following segments:

International Exhibition and Event Organisers | Exhibition Center Operators | Exhibition and Event Industry Service Providers | Government Agencies and Bureaus

International Organizers

Gain market insights to expand show portfolios
Meet local and regional potential partners
Discover venue opportunities

Latin American Venue Operators

Promote your space to global organizers looking for opportunities in LATAM
Explore collaboration with international partners
Get visibility as a trade fair hub

Government Agencies and Bureaus

Global visibility
Investment and event attraction
Exclusive networking access
Strategic destination brand positioning

Industry Partners and Service Providers

Connect with buyers and decision-makers
Showcase your solutions

India (2023)

Toured 5 venues, connected 20+ global companies

Saudi Arabia (2024)

Helped co-create the national roadmap for MICE industry

Türkiye (2025)

Hosted meeting with +100 exhibition industry professionals in Istanbul

Our Host Venue Corferias

🔸70 years as a key driver of Colombia's economic and social transformation

🔸Hosts 65+ proprietary exhibitions

🔸2,100.000 visitors per year

🔸Corferias’ activities contribute 4.7% to Bogotá’s GDP and 1.3% to the national GDP. (Fedesarrollo)

🔸Generates 62,000 jobs per year

🔸A carbon-neutral company under ISO 14064-1 PAS 206 standards

Bogota

💎Welcomes over 1.5 million international visitors annually

Colombian Economic and Industry Outlook

💰+4.2% GDP (2024 forecast)

💰2025 projected industry revenue growth +23% (According to the UFI Global Exhibition Barometer, February 2025)

UFI LATAM Conferece

AsiaWorld-Expo Management Limited

IT EX Italian Association of International Exhibitions

Thailand Convention & Exhibition Bureau

Eventos Latinoamericanos

Exhibition Showcase

Exhibition World

Factor Meetings

Meetings Panama