Brazil: The Exhibition Market You Can't Afford to Ignore and the local's Guide to Doing Business in Exhibitions
Conference
2026-12-02 | 12:05 PM - 12:25 PM | Expo Centre Norte
Brazil is the biggest and one of the most dynamic and influential exhibition markets in the region. But understanding its potential means looking beyond the numbers. This session offers an insider's perspective on the Brazilian market, exploring its opportunities, business culture, key players and the practical realities of doing business in the country's exhibition industry.